A Web Development team is necessary to build a website, revamp it or in cases for launching a new marketing campaign. In case you are seeking the service from any Web Development team, it is essential to know the basics of web development processes as well as the specialists who are responsible for carrying out each task. This article is an endeavor to get you a clear conception towards it.
This is the second part of the series taking you through the journey from the point a web developer gets into the process. Lets get on with the process.
Web Developer
Programmers play a vital role in the web development team. They translate your ready-made design into a functional product ready to be used by anyone on the internet.
The roles and responsibilities of Web Developers can be divided into two parts:
Front-end
It stands for everything you can see and interact with. Imagine a registration button. It looks just like on the prototype presented before you. But now it's live in a browser, so you can hover and even click it. The button reacts to these actions, it changes the color or runs animation but nothing else happens. That's because the front-end is only a 'hood' of your website. To make it functional, developers should connect it to an engine.
Back-end
Back-end is responsible for the component of the website's functionality through the interaction with a server. Precisely, it includes everything except for animations and visuals. Now, the button isn't only visualized but powered by a code under the hood which makes the registration feature work.
In teams providing web application development services, these parts can be divided between two dedicated developers or performed by one specialist:
Front-end developers
They deal with the client-side of the website using such technologies as CSS, HTML, and JavaScript. Front-end developers recreate a website piece by piece based on a prototype handed them by designers. This way, their principal task is to make sure your website looks good on any device/browser and ensure all its elements function perfectly.
Back-end developers
Their primary task is to write a server-side code powering the website's features. There are a lot of languages and frameworks for this purpose (JavaScript, Python, .NET and so on). Also, they are responsible for the creation of databases and content management systems.
Full-stack developers
Most web development teams have at least several full-stack software developers. What does this mean? These developers can build both a client-side and server-side of the project on their own.
Their tech stack can be like:
JavaScript
Angular
Node.js
Express
.NET
Quality Assurance Engineer
QA or a Quality Assurance engineer is another important website development team member. He/she saves your product from bugs invasion and keeps an eye on its interface.
The process of testing starts with requirements analysis. Based on them, QA engineers make a testing plan diagram. Once the development has started, developers send each version of the product to QA engineers. They verify whether it corresponds to technical requirements and specific demands of the end user by applying automated and manual testing methods.
When bugs are detected, QA engineers register a bug report, and send it to developers who take care of those bugs. A crosscheck follows that verifies the problem was completely solved. QA engineers are generally associated with a project up to its release but sometimes even longer.
It must be noted that testers also deal with the interface. They verify size, fonts, colors and other elements for compliance with the requirements. QA engineers are authorized to report designers if they find a usability issue and suggest them a solution.
That's the structure of a web development team! In case you decide to go further and promote your website, you should be aware of the following specialists.
Roles and responsibilities in a Digital Marketing team
The website development is a phase which is completely different from its promotion. Just the way you need the Website Development team to create and launch product from scratch, you need digital marketers too who can help you get visible results. It becomes more essential if your product sells goods or services as there is an enormous number of competitors to stand apart from.
Marketing Strategist
The role of a Marketing Strategist is somewhat similar to the Project Manager's role. The work of both these specialists extends from planning to post-launch stage.
The principal task of a Marketing Strategist is to create a functional strategy which helps your business to reach its objectives as well as ensure the realization of this strategy. This may include everything from storytelling to user experience verification.
Mostly, the strategist curates a Marketing Team, analyzes the performance of different marketing channels, and defines whether the business objectives are met.
Precisely, the Marketing Strategist does everything possible to attract the right audience and inspire them to act.
SEO Specialist
Search Engine Optimization or SEO is one of the most popular ways to attract the ideal visitors to your website. An SEO specialist is perhaps the first person the Marketing Strategist would like to involve in the project.
The principal responsibilities of the SEO expert are:
Keywords Research;
Traffic & Metrics Analysis;
Competitor Analysis;
Optimizing website's work in accordance with search engines requirements;
Coordination with writers and designers;
This is not a complete list of responsibilities as they may vary depending on a project. However, the principal task of any SEO specialist is to improve the website rank within search engines.
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