In this article, read all that you need to know about Graphic Design as a helpful tool to business owners and marketers for growing their business. Like why graphic design is essential and useful? Importance of using graphic design? How to use graphic design to your advantage? Read on...
Design is as much an act of spacing as an act of marketing.
Ellen Lupton, Director, Center for Design Thinking,
Maryland Institute College of Art (MICA)
Market is almost everywhere these days. From your cell phone to your daily route to commute, an ever expanding market is thriving with innumerable products and services trying to sell something 24X7. Naturally there is a fierce competition between the businesses trying to attract you through both randomized and systematic communication efforts.
Design has established itself as a prominent means of sharing information with you and deliver you certain messages due to its strong appeal which drives your impressions and decisions.
How design is used for differentiation?
Different toothpastes, tooth brushes, soaps and oils come in different packaging. At times face creams with similar benefits from different companies or two similar biscuits marketed by different FMCG giants are differentiated through packaging. This is the advantage of design. Not only can you differentiate similar products with different attributes but you can also differentiate the products with similar attributes from different companies. That's design at work as a tool.
Graphic designers apply their cross-functional skills of understanding business requirements, consumer behavior, design trends and the objective of design. This makes a particular campaign, brand or product stand out from it's competition and be recognized by its audience.
What is Graphic Design?
Graphic design is the acquired skills of creating visual content to communicate messages. Applying visual discretion and page layout techniques, graphic designers use typography and pictures to meet users’ specific tendencies to focus on the logic of displaying elements in commercial designs to optimize the user experience.
Originating in the 1920s’ print industry and covering a range of activities including logo creation, the discipline concerns aesthetic appeal and marketing – attracting viewers using images, color and typography.
Understanding how graphic designing is vital for a business?
In a contemporary world, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image placements and font with a human-centric approach, focusing maximum empathy with users while creating good-looking designs that maximize usability.
Aesthetics must serve a purpose in the marketing process and UX design.
While designing for UX, it is necessary to consider the information architecture of your interactive designs, to ensure its accessibility for the users, and leverage graphic designing skills to create solutions that consider the entire user experience, including users’ visual processing abilities.
For instance, if an otherwise pleasing logo design can’t connect a company with its business and its target audience, the designer has failed to utilize graphic design for user experience. The scope of graphic design in UX covers creating beautiful designs that users like, understand, and love to use, hopefully again and again.
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