A mobile application, popularly referred to as an app, is a type of application software designed to run on a mobile device, such as a smartphone or tablet computer. Apps are generally small, individual software units with limited functions. The use of app software was originally popularized by Apple Inc. and its App Store. Mobile apps are popular as they allow consumers to precisely choose what their devices are able to do. In the initial days PC-based applications were ported to a mobile device to make simple mobile apps. Nowadays a more sophisticated approach of developing specifically for the mobile environment, taking advantage of both its limitations and advantages is in vogue .
Mobile app development is the creation of computer programs for usage on mobile devices such as smartphones, smart watches, and tablets. Mobile apps are developed for various OS such as Android, iOS, and Windows Mobile. Since we live in a digitally smart world, more than 80 percent of people who own mobile devices search for products and services online. Of this 80 percent, 27 percent search for mobile apps that is connected to the products or services they want to acquire.
Nowadays, mobile app development is used to develop mobile apps for virtually every reason you can think of, including the selling of goods and rendering of services. The population of mobile device users stands at over 1 billion globally right now. Here are a few reasons why you need a mobile app for your business:
A useful Marketing Tool:
Mobile apps can be used as a marketing tool in reaching target consumers/customers.
The objective of reaching out to new customers can be conveniently fulfilled through this as mobile apps can provide information, registration/booking forms, accounts, newsfeed, and other valuable marketing tools. In the process you can save the cost of printing voluminous brochures. In addition, the customers can also be informed about the promotional offers by simply using push notifications.
Business Exposure:
Smartphone users spend a considerable amount of time online. A research shows that smartphone users spends at least 162 minutes daily on a couple of apps on his/her smartphones. So having an app can help increase business visibility and promote the growth of business. People tend to associate with images they see more often.
Brand Awareness:
Mobile apps help businesses in creating brand awareness and recognition by using popular features for customers. In-app offers and promotions through mobile apps can keep a customer engaged and inclined to patronize businesses.
Brand Loyalty:
Mobile apps can be used to establish brand loyalty as it allows businesses to communicate directly with their customers via In-app purchases, ads, promotions, and notifications. A gradual relationship develops through this and the customer finds an affinity for the brand.
Empower Customers with Accessibility:
With a billion smartphone users all over the world, mobile apps increase business accessibility to potential customers. With an app, you can send discount notifications and promotional offers to all your clients using mobile app at the same time.
Assists increase in Sales:
Mobile apps is instrumental in increasing sales of goods and services and generate more profit. There was a rise of sales by 28 percent of UK's Domino's Pizza after the release of its mobile app. Around half of the orders placed online are done on mobile apps. Most mobile apps are integrated with Facebook, Twitter, Instagram, and other social media sites for wider marketing coverage.
Source of Data and Information:
Mobile apps can be used by you to source information about customers preferences and behavioral patterns to decide strategically based on accumulated data. This is vital in planning for boosting sales and improving customers experience.
Excellent Customer Service:
You can offer round the clock quality customer service experience to consumers through Mobile apps, at no extra cost.
In addition to the above advantages more applications are coming to the fore. So mobile apps will continue to have relevance for your business at least for another few years.
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